First Financial Security, Inc. is excited to launch our full rebrand with our new website. Since 2006, the First Financial Security brand has evolved to meet the needs of our growing team and our vision for the future. One of our biggest challenges in rebranding was addressing our two audiences – our agents and potential agents and their clients. As an insurance brokerage, our mission is to serve our agents. We want to help them achieve financial security and peace of mind by serving their clients to the best of their abilities. We offer extensive training, resources, technology, motivation, and administrative support to help our agents succeed, while our incredible carrier partners serve our agents’ clients. With that in mind, we wanted our brand to display our key attributes:

Helpful

Our first priority is always to serve our agents and put their needs first. It’s what makes partnering with FFS so appealing – we help you handle everything about your business. We want everything we do – from our images and illustrations to our color choices and messaging – to be approachable and people-centered.

Culturally Sensitive

We are proud to be Changing the Face of Insurance® with a diverse community of agents. We have made it a priority to secure partnerships with carriers who handle that diversity well and make an effort to serve all communities with the best service. We expect our staff to celebrate cultural differences and reflect this appreciation in our branding through inclusive photography and illustration.

Innovative

FFS has been at the forefront of technology in our industry, bringing our agents some of the best tools and dashboards in the industry. We are always looking for ways forward and never want to be stuck doing things the way we’ve done them simply because it’s easier. We introduced organic, fluid shapes and on-trend illustrations to display that innovation while remaining approachable.

Motivational

We stand out from other financial services firms with our collaborative structure and our interest in empowering people. So much of our value lies in our network model and the ability to share ideas and enthusiasm at a large scale. Each of our events is a testament to the FFS difference. We chose more vibrant versions of our color palette to move our brand from a more conservative and passive presence to a brand that gets your attention and gets you moving in the right direction.