{"id":8997,"date":"2025-07-29T18:50:56","date_gmt":"2025-07-29T18:50:56","guid":{"rendered":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/?p=8997"},"modified":"2025-07-29T19:03:05","modified_gmt":"2025-07-29T19:03:05","slug":"how-financial-products-can-help-with-college-planning-2","status":"publish","type":"post","link":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/2025\/07\/29\/how-financial-products-can-help-with-college-planning-2\/","title":{"rendered":"How Financial Products Can Help With College Planning"},"content":{"rendered":"\n<p>The enormous cost of higher education can be scary, but with the right financial tools, you don\u2019t have to face it alone. Whether you&#8217;re a parent saving for your child\u2019s future or you\u2019re preparing to go to school yourself, financial products can help you create a smarter, more sustainable plan for college \u2014 because the right financial tools today can mean less student debt tomorrow.<\/p>\n\n\n\n<p>Here\u2019s how:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>1. Use Life Insurance for Education Goals<\/strong><\/h5>\n\n\n\n<p>Many permanent life insurance products, like whole life or indexed universal life (IUL), often include a cash value feature that grows over time. Over time, this amount can be accessed (with tax advantages) and used toward college expenses.<\/p>\n\n\n\n<p>An added benefit? The cash value in a life insurance policy is generally not counted as a reportable asset on the FAFSA \u2014 unlike 529 plans, which can reduce financial aid eligibility. That means you may be able to save for college without impacting your chances for financial aid. Plus, the policy provides built-in protection, helping keep your education plan on track even if life takes an unexpected turn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>Certain financial products can offer both protection and flexibility for your college plan.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>2. Consider Annuities for Protected Payouts<\/strong><\/h5>\n\n\n\n<p>Fixed annuities can be a great way to create predictable, steady income over time that aligns with future education expenses. By placing a lump sum into an annuity ahead of time, you can generate consistent cash flow to help pay for college, providing peace of mind and shielding you from market fluctuations during high-expense years.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>3. Pair With 529 Plans for Maximum Effect<\/strong><\/h5>\n\n\n\n<p>529 college savings plans are tax-advantaged and ideal for direct education costs, but even they have limitations, like penalties for non-qualified withdrawals. Luckily, they aren\u2019t your only option.<\/p>\n\n\n\n<p>By pairing a 529 with financial products like IULs or annuities, you gain both tax benefits and greater flexibility. Also, if your child decides not to attend college or earns a scholarship, these additional tools offer alternative uses for the funds without penalty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>4. Plan for Risk Coverage<\/strong><\/h5>\n\n\n\n<p>Life doesn\u2019t always go according to plan. Critical illness, disability, or sudden job loss can make even the best college plan hard to stay on track. Supplemental protection through insurance ensures your ability to fund education goals isn\u2019t completely dependent on current income or job security. It adds a layer of certainty when the unexpected occurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>5. Get Help from a Financial Professional<\/strong><\/h5>\n\n\n\n<p>The most financial plans are personalized, and this includes college funding strategies. A licensed financial professional can help you evaluate options based on your goals, income, and risk tolerance. They can build a plan that considers tax strategy, inflation, timing, and potential financial aid \u2014 all tailored to your unique situation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><em><strong>The right financial tools today can mean less student debt tomorrow.<\/strong><\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p>College doesn\u2019t have to equal student loan debt. Certain financial products can offer both protection and flexibility for your college plan. With the right mix, you can plan smarter and give your family the freedom to pursue education without putting too much weight on your financial future.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>FFS Agents \u2014 share this post with your networks using our resources in the\u00a0<a href=\"https:\/\/www.ffs-leaders.com\/cms\/promote-your-business-builder-site-by-sharing-our-latest-blog-on-financial-products-for-college-planning\/\">ABO<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The enormous cost of higher education can be scary, but with the right financial tools, you don\u2019t have to face [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":8998,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152,655],"tags":[776],"class_list":["post-8997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-financial-insights","tag-college-planning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>How Financial Products Can Help With College Planning - First Financial Security<\/title>\r\n<meta name=\"description\" content=\"The enormous cost of higher education can be scary, but with the right financial tools, you don\u2019t have to face it alone.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/2025\/07\/29\/how-financial-products-can-help-with-college-planning-2\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"How Financial Products Can Help With College Planning - First Financial Security\" \/>\r\n<meta property=\"og:description\" content=\"The enormous cost of higher education can be scary, but with the right financial tools, you don\u2019t have to face it alone.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/2025\/07\/29\/how-financial-products-can-help-with-college-planning-2\/\" \/>\r\n<meta property=\"og:site_name\" content=\"First Financial Security\" \/>\r\n<meta property=\"article:published_time\" content=\"2025-07-29T18:50:56+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-07-29T19:03:05+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/wp-content\/uploads\/2025\/07\/ToolsCollegePlanning_Blog_BlogHeader.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1086\" \/>\r\n\t<meta property=\"og:image:height\" content=\"422\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Erin Smith\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erin Smith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/2025\/07\/29\/how-financial-products-can-help-with-college-planning-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/2025\/07\/29\/how-financial-products-can-help-with-college-planning-2\/\"},\"author\":{\"name\":\"Erin Smith\",\"@id\":\"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/#\/schema\/person\/f1ae37b849734749a3db7b32500fe5b9\"},\"headline\":\"How Financial Products Can Help With College Planning\",\"datePublished\":\"2025-07-29T18:50:56+00:00\",\"dateModified\":\"2025-07-29T19:03:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/2025\/07\/29\/how-financial-products-can-help-with-college-planning-2\/\"},\"wordCount\":530,\"image\":{\"@id\":\"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/2025\/07\/29\/how-financial-products-can-help-with-college-planning-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/wp-content\/uploads\/2025\/07\/ToolsCollegePlanning_Blog_BlogHeader.png\",\"keywords\":[\"College Planning\"],\"articleSection\":[\"Blog\",\"Financial Insights\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/2025\/07\/29\/how-financial-products-can-help-with-college-planning-2\/\",\"url\":\"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/2025\/07\/29\/how-financial-products-can-help-with-college-planning-2\/\",\"name\":\"How Financial Products Can Help With College Planning - First Financial Security\",\"isPartOf\":{\"@id\":\"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/2025\/07\/29\/how-financial-products-can-help-with-college-planning-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/2025\/07\/29\/how-financial-products-can-help-with-college-planning-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/wp-content\/uploads\/2025\/07\/ToolsCollegePlanning_Blog_BlogHeader.png\",\"datePublished\":\"2025-07-29T18:50:56+00:00\",\"dateModified\":\"2025-07-29T19:03:05+00:00\",\"author\":{\"@id\":\"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/#\/schema\/person\/f1ae37b849734749a3db7b32500fe5b9\"},\"description\":\"The enormous cost of higher education can be scary, but with the right financial tools, you don\u2019t have to face it alone.\",\"breadcrumb\":{\"@id\":\"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/2025\/07\/29\/how-financial-products-can-help-with-college-planning-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/2025\/07\/29\/how-financial-products-can-help-with-college-planning-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/2025\/07\/29\/how-financial-products-can-help-with-college-planning-2\/#primaryimage\",\"url\":\"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/wp-content\/uploads\/2025\/07\/ToolsCollegePlanning_Blog_BlogHeader.png\",\"contentUrl\":\"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/wp-content\/uploads\/2025\/07\/ToolsCollegePlanning_Blog_BlogHeader.png\",\"width\":1086,\"height\":422},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/2025\/07\/29\/how-financial-products-can-help-with-college-planning-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Financial Products Can Help With College Planning\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/#website\",\"url\":\"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/\",\"name\":\"First Financial Security\",\"description\":\"Life Insurance | Retirement\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/#\/schema\/person\/f1ae37b849734749a3db7b32500fe5b9\",\"name\":\"Erin Smith\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/171927a0d0f33104cf0819bf6c88eaf7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/171927a0d0f33104cf0819bf6c88eaf7?s=96&d=mm&r=g\",\"caption\":\"Erin Smith\"},\"url\":\"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/author\/adargodge\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Financial Products Can Help With College Planning - First Financial Security","description":"The enormous cost of higher education can be scary, but with the right financial tools, you don\u2019t have to face it alone.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/2025\/07\/29\/how-financial-products-can-help-with-college-planning-2\/","og_locale":"en_US","og_type":"article","og_title":"How Financial Products Can Help With College Planning - First Financial Security","og_description":"The enormous cost of higher education can be scary, but with the right financial tools, you don\u2019t have to face it alone.","og_url":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/2025\/07\/29\/how-financial-products-can-help-with-college-planning-2\/","og_site_name":"First Financial Security","article_published_time":"2025-07-29T18:50:56+00:00","article_modified_time":"2025-07-29T19:03:05+00:00","og_image":[{"width":1086,"height":422,"url":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/wp-content\/uploads\/2025\/07\/ToolsCollegePlanning_Blog_BlogHeader.png","type":"image\/png"}],"author":"Erin Smith","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Erin Smith","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/2025\/07\/29\/how-financial-products-can-help-with-college-planning-2\/#article","isPartOf":{"@id":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/2025\/07\/29\/how-financial-products-can-help-with-college-planning-2\/"},"author":{"name":"Erin Smith","@id":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/#\/schema\/person\/f1ae37b849734749a3db7b32500fe5b9"},"headline":"How Financial Products Can Help With College Planning","datePublished":"2025-07-29T18:50:56+00:00","dateModified":"2025-07-29T19:03:05+00:00","mainEntityOfPage":{"@id":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/2025\/07\/29\/how-financial-products-can-help-with-college-planning-2\/"},"wordCount":530,"image":{"@id":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/2025\/07\/29\/how-financial-products-can-help-with-college-planning-2\/#primaryimage"},"thumbnailUrl":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/wp-content\/uploads\/2025\/07\/ToolsCollegePlanning_Blog_BlogHeader.png","keywords":["College Planning"],"articleSection":["Blog","Financial Insights"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/2025\/07\/29\/how-financial-products-can-help-with-college-planning-2\/","url":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/2025\/07\/29\/how-financial-products-can-help-with-college-planning-2\/","name":"How Financial Products Can Help With College Planning - First Financial Security","isPartOf":{"@id":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/#website"},"primaryImageOfPage":{"@id":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/2025\/07\/29\/how-financial-products-can-help-with-college-planning-2\/#primaryimage"},"image":{"@id":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/2025\/07\/29\/how-financial-products-can-help-with-college-planning-2\/#primaryimage"},"thumbnailUrl":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/wp-content\/uploads\/2025\/07\/ToolsCollegePlanning_Blog_BlogHeader.png","datePublished":"2025-07-29T18:50:56+00:00","dateModified":"2025-07-29T19:03:05+00:00","author":{"@id":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/#\/schema\/person\/f1ae37b849734749a3db7b32500fe5b9"},"description":"The enormous cost of higher education can be scary, but with the right financial tools, you don\u2019t have to face it alone.","breadcrumb":{"@id":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/2025\/07\/29\/how-financial-products-can-help-with-college-planning-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/2025\/07\/29\/how-financial-products-can-help-with-college-planning-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/2025\/07\/29\/how-financial-products-can-help-with-college-planning-2\/#primaryimage","url":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/wp-content\/uploads\/2025\/07\/ToolsCollegePlanning_Blog_BlogHeader.png","contentUrl":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/wp-content\/uploads\/2025\/07\/ToolsCollegePlanning_Blog_BlogHeader.png","width":1086,"height":422},{"@type":"BreadcrumbList","@id":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/2025\/07\/29\/how-financial-products-can-help-with-college-planning-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/"},{"@type":"ListItem","position":2,"name":"How Financial Products Can Help With College Planning"}]},{"@type":"WebSite","@id":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/#website","url":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/","name":"First Financial Security","description":"Life Insurance | Retirement","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/#\/schema\/person\/f1ae37b849734749a3db7b32500fe5b9","name":"Erin Smith","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/171927a0d0f33104cf0819bf6c88eaf7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/171927a0d0f33104cf0819bf6c88eaf7?s=96&d=mm&r=g","caption":"Erin Smith"},"url":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/author\/adargodge\/"}]}},"_links":{"self":[{"href":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/wp-json\/wp\/v2\/posts\/8997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/wp-json\/wp\/v2\/comments?post=8997"}],"version-history":[{"count":4,"href":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/wp-json\/wp\/v2\/posts\/8997\/revisions"}],"predecessor-version":[{"id":9002,"href":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/wp-json\/wp\/v2\/posts\/8997\/revisions\/9002"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/wp-json\/wp\/v2\/media\/8998"}],"wp:attachment":[{"href":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/wp-json\/wp\/v2\/media?parent=8997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/wp-json\/wp\/v2\/categories?post=8997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clients.firstfinancialsecurity.com\/FFSBB\/wp-json\/wp\/v2\/tags?post=8997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}